Marketing Sales

When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few clients that were "wrong" for me cured me of that. I began to define my "perfect client" and then started to notice flags that told me that someone didn't fit my definition. Have you ever had a premonition that someone wouldn't be a good client for you? Today the person I hired to paint my house dropped by to pick up his check. He asked me about a neighbor to whom he had given a quote....

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Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors can also be used to reflect your product, and this is an effective way of "increasing" your display space. If you do opt to use mirrors, try to find ones that are slightly convex....

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How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are just four measurable elements of success: Profitability, Market Share, Customer Satisfaction and Customer Retention. Profitability requires little explanation. The very reason businesses exist is to make a profit, or generate more revenue than they pay out....

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Do you have Communication breakdown? How are you communicating with your contacts? We need: Contacts we can send emails to regarding our businessopportunities. Contacts we can build up a good working relationship with, similar interests as far as business opportunities go. Contacts we can share how we are going with our businessopportunities. Contacts we can trust to be honest with us about what, how, when and why, as we operate our business and opportunities. Contacts we can become friends with, even though we are onother sides of the world and may never meet but can be openwith each other like good friends are....

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One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients. This is an important issue no matter how small or large your business may be. For example I'm working with a client in Brisbane who is well established in their industry. They've been operating for many years and have a very good client satisfaction rate. However, their flow of new clients is very unpredictable. And there's still a heck of a lot of potential clients who don't even know this firm exists....

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Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn't work-the question is, which 90%! If we could hone in on that 10% that does work, we would do more of it, right? The good news is that there is a way, and it is through a scientific approach to our Marketing efforts....

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Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. There may be a number of factors that are common amongst your target audience for your business service or product....

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Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget. The technique is the power of publicity....

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Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas. Often, people have a hard time finding sites to exchange links with. The following is a guide to the practice. 1. Determine the profile of your target market. Who they are. What sort of things they like and do. 2. From this information, determine where these people would go on the net....

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The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment and generate a new source of revenue by licensing their unused and underutilized inventions to others....

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If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this could be a half a days stop on your route or even a full day depending on the size or the paper. Think of the employees of a newspaper?...

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1.Evaluation of Existing Products / Therapies 2.Assessment of New Products 3.Market assessment of products for the defined markets of BF - RoW with the objective of providing insight and direction for short term and long term business planning. 4.Planning of the required Sales Force according to the ROI 5.Optimize field sales force by providing motivational seminars and sales techniques. 6.Enhancing in Hospital, In Clinic Effectiveness of the field force by introducing highlight points to be emphasized upon....

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