Are You Ready To Research Your Market?

 
Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others. Do you really know this? How do you know it? Gut feeling? Someone else told you so? In the world of online ventures, researching the currently defined marketplace can be even more important than in the offline world. Why? Things change so incredibly fast....
 

Utilizing Your Best Hidden Asset To Increase Sales

 
You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential. It's very easy to tap into its power -- and it is very powerful. What could this valuable asset possibly be? Your mailing list. (You do have one don't you?) Your mailing list is a surefire way to get repeat business and to bring in new customers but only if you're using it. Don't worry if your list isn't in a usable form yet....
 

A Different Perspective On The No-Call List

 
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere I look. In fact, it is almost universal among marketers. You know what? I frankly don't understand why they feel that way. If there is one marketing perspective that is more universal than hatred for the no-call list, it is that in order to be successful in the world of marketing, you have to focus....
 

Marketing A Misunderstood or Scary Product or Service

 
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? My answer is three-fold. First, focus on the SOLUTION you are providing What is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing....
 

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

 
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way? How can you be sure you are reaching them with a compelling message about your product or service? How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?...
 

Marketing Gurus : Do You Need One?

 
Its become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom. Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement. The problem with such people is that they refuse to understand "gurus" for what they are. So just what IS a guru (marketing or otherwise)?...
 

Perceived Value Is In The Eye Of The Beholder

 
Q: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what competing products sell for, but we don't know if it's better to price our product cheaper than theirs or charge more based on what we think is a superior product. What is the best way to determine the perfect price and what is the rule of thumb for raising prices later on? -- Jennifer L. A: Like the perfect man, the perfect plan, and the perfect murder (not sure what those three have in common, but there is a link there somewhere), there is no such thing as the perfect price....
 

How to Use Business Cards to Network and Market Your Business

 
You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business--and yourself. Get those business cards out! Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you'll realize that you need people to see it in order for it to be effective....
 

20 Power Marketing Tips

 
Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you notes. Send greeting cards for some occasion other than Christmas. Send postcards when you travel and even when you are at home. Give a good book to special clients. Always sign it with a positive message. Build relationships with the media before you need them....
 

5 Ways to Use Your Business Cards More Effectively

 
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis! When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games. Even though he could afford more expensive seats, he chose to sit in the upper deck and whenever the Lions scored, he would throw business cards off the top deck onto the expensive seats below that offered a discount on a new car that was only good the following day....
 

The Marketing Funnel: Simple, Effective Marketing Strategy

 
No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Maybe not! There is a very simple - yet amazingly potent - marketing tool which in and of itself can become your most basic marketing strategy. It's called the "marketing funnel", and it's most important role is to first attract the interest of a minimum of 1,000 people then gradually, over time, one-by-one develop their trust in you?...
 

Simple Marketing Strategies Versus an SEO Line of Attack!

 
Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. But the real issue is not necessarily in how many people are finding your site, but in how many visitors develop into clients or customers. Attracting The Right Clients! The idea of making it on the web means attracting the right clients, those that want what you have to offer....
 
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