Discovering The Benefits That Hook Your Prospect

 
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features." So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping? First, let's set the parameters: A feature is a raw fact about your product or service. You're open from 9 a. m. to 9 p. m. Your widget slices, dices, and then folds flat. Your cleaning service uses Chemical X to clean carpets. A benefit, on the other hand, is the specific advantage of your product or service....
 

The Words That Sell

 
What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?" After that is answered, your next problems are what to say to them and what to ask them to do. Let's Look At What To Say To Them: It is vital that you get attention fast....
 

Self-Promotion on a Zero Budget

 
Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I've been lucky to accomplish this much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an interest in Web design and a friend who needs a Web site for her professional organization. I volunteer to do it to get Web design experience. Do you hear an "Ah-ha!" coming? Before I take you there, let's talk about catch-22....
 

Whats Your Marketing Attitude?

 
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude. Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions. 1. "I shouldn't have to market....
 

Advertising Campaigns That Get Results

 
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do? Owners of small businesses and professionals like yourself realize that to take your business to the next level, you need to get your products and services in front of a larger audience....
 

T. E.A. M Profit

 
As you network and meet other business owners, keep this philosophy in mind:"Together Everyone Achieves More Profit" Remember this when you meet someonewith a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses. The following case study shows how to growyour business using the T. E.A. M Profit concept: Ted is a Real Estate Agent specializing in working with residents who want to purchase fixer upper homes. His target market consists of busy professionalswho have more money than time....
 

Starting Small Business Promotional Campaigns

 
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist? Promote! Promote! Promote! Well that all sounds simple, but say you're a financial specialist, a boat builder or llama farmer. They probably didn't teach the basic principles of starting small business promotional campaigns in boat-builders' school....
 

10 Start Up Marketing Tips

 
This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies. 1. Always get your logo in multiple file formats. It will probably cost you extra, but it will save you a whole lot of trauma and expense later....
 

Time for A Marketing Tune-up

 
If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. They keep doing everything they've ever done in the hope that one day it will produce results. STOP! It's time to get the brain back in the game! If you are like most people, each time you come across a new marketing idea you add it to your existing approach....
 

Fundamental Strategic Marketing Mistakes to Avoid

 
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid: 1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc....
 

The Importance of Business Marketing

 
Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. It should be noted that the competition and urgency among businessmen has increased due to the fact that Internet has rendered a whole world as a virtual world, and you never know when and from where a potential competitor has entered your territory unnoticed by you....
 

Have You Captured Me Today?

 
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them. The danger of this happening at YOUR site is that you just lost a great prospect. After all, I'm pre-qualified. I was already interested in what you had to offer. I likely found your site via a search engine, Web directory, advertisement, article, or another promotion....
 
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