Itchin For Some Nichin

 
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Namely, to learn something or to buy something! The trick, for a salesperson, is to find out what it is they're looking for and get it into their hands. Niche marketing narrows down the whole process of supply and demand. It enables you to pinpoint the products or services that are most sought after, and concentrate on those....
 

Did You Know Your Mind-Set IS Your Problem?

 
How To Save Yourself From The Pits of Marketing Cyber Hell! "Your Mind-Set IS Your Problem!" Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Try as we may, we just can't get any further ahead than we were yesterday. Frankly we have been so use to failure in our lives that failure is all we seem to attract. But it doesn't have to be this way!...
 

Be a Smarter Marketer - Learn the L-A-W for Trade Shows

 
People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them. So, you print up lots of fancy brochures, develop demonstrations, have unique gifts or hand-outs - and want to get rid of it all before the end of the show, so you don't have to ship it home. If you think your only job as an exhibitor is to GIVE information, you are wrong. You exhibit at trade shows because you are in a specific industry and need to keep up with trends....
 

How to Set (and Get) the Right Prices

 
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan. Price is a promise Let's say you're shopping for cereal and come across two varieties. One is a well-known brand in a resealable 20 oz. package, which comes with a toy and sells for $4....
 

Time for Marketers to Clean Up Their Act!

 
Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one application. The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. The company president contracted with a sales/marketing person to handle the ISP market. He personally trained the candidate for two weeks, emphasizing all the while that the ISP market is one that needs to be gently handled....
 

Using Purchased Leads

 
A little advice about using leads that you purchase from another source; These are not opt-in leads per-say, that you have gathered using lead capture pages. They might join your list, but initially this is a whole different animal. First, some basic advice; 1.) Make sure these leads are 'fresh,' no more then a month old. A week is best. 2.) Make sure your leads come with complete data; First and last names, Home address, Phone number, Date and time of opt-in, Ip address and URL they opt in from....
 

Guide to a Profitable Marketing Mix

 
You may have heard the term Marketing Mix used in connection with marketing planning. Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase....
 

Getting More From Your Customer

 
We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising - attracting and reminding customers through promotions. Without doubt, the most effective strategy for retaining a customer is to provide excellent customer service, but you need them to sample your product or service initially....
 

Promotional Products

 
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public. When it comes to finding Promotional Products for your business, you want to find items that feature your company name prominently. If you're promoting a "toys event", you don't want to give people watches, or mugs. Promotional Products Made Simple The Power of Promotional Items and Gifts In 1993, a Baylor University study2 found that salespeople who handed out promo items received 22% more referrals than those who did not give out free gifts....
 

Writing Sales Letters That Sell

 
For any direct marketing campaign to be successful, you need to have a combination of marketing tools in order to make your offer repeatedly. One of the most potent tools you can use in your direct makreting is the direct mail letter. The letter, whether you're using it through the mail or the internet, is the actual sales pitch. It relays what your product or service is, and how much it can benefit the prospect. In short, the letter should do everything that a traditional person-to-person sales pitch does....
 

Modern Marketing With Postcards

 
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort. Use Postcards to Generate Website Traffic and Sales Leads A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to your website - or a large number of sales leads. Keep your postcard simple....
 

Market Yourself as the Expert

 
As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you. Use these tips to market yourself as the expert in your field. Write tips sheets - for your clients, prospects and the media. Write and publish articles in magazines, newsletters and newspapers. Write letters to the editor expressing opinions, advice and clarification. Publish your own newsletter....
 
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