Top Five Tips For Designing Marketing Strategies That Get Results

 
"But this won't work" said Steve. "I've tried it in the past and had no response." Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn't the strategy itself - but how it was implemented that caused the dismal results. So whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for success by following these five tips....
 

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

 
Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila - the buyer pays and are on their way. What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database, which is also hooked up with the accounting system and the moment the item is scanned, it deducts the item from the warehouse's inventory....
 

Postcards: Awareness Tool or Selling Tool?

 
Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects with postcards. Over the years, this approach has brought me quite a bit of repeat business from my longtime clientele, and new business from the prospects on my list....
 

Newsletters are Marketing Machines!

 
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products. Over time, a newsletter establishes trust with your readers....
 

Strategic Internet Marketing

 
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the site. On the other hand, I can't keep enough inventory on hand for event sales! Something isn't right." So the coach in me had to ask a few questions and offer suggestions....
 

Top 10 Marketing Pitfalls

 
Ten Marketing PitfallsBy Stuart Reid If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!). The problem is you don't realise you have fallen into one of these holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad habits... 1. Procrastination Putting things off is a killer where this career this is concerned....
 

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

 
What is Upselling? It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase. For example, let's say you're selling a computer with a 15" monitor for $600. You can tell your customers that they can upgrade to a 17" monitor for only $100 more. That's upselling! The trick is to pre-sell your customers on any additional features and upgrades for your products and services available and get more money out of the first sale. Below are ten upselling web site marketing strategies that you can use to increase your profits....
 

Marketing Copy - Brand Identity Guru

 
Tips on writing great copy for your marketing efforts. It's just four steps that I call the Writing Path 1. I create a deadline for something to be produced. This creates pressure that I think is very important. Because I write this e-newsletter-BIGNews every other week, I must find an idea and the time to write. If I didn't have a deadline looming, I think procrastination would be a lot easier. - Do you have a specific goal and a deadline? If not, just make one up. If you don't, you'll have no focus to keep you on track....
 

A Point in Every Direction is the Same As No Point At All

 
Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville. Where did this come from and how can you get it to stop? It starts publicly when we're very young....
 

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

 
Most professional copywriters would say that headlinesaccount for 80% percent of more of the effectiveness of anad or sales letter. After all, it's the headline that gets your reader to stopand read further into your sales copy. If the headlinefails, then the entire ad or sale copy fails. So with headline creation being of such importance, are yougiving your headlines the time and effort they are worth? Writing good headlines is a skill that can be learned andmastered if you are willing to put the time into studyinggood proven moneymaking headlines....
 

How To Use Humor Successfully In Your Business Communications

 
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the workers laughing and you raise productivity, so it seems....
 

Does Your Marketing Pass This 10-Point Test?

 
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. 1) Does it focus on the solution or benefit you provide? Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them....
 
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