The Future of Marketing Part 1

 
It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies. No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model. Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age. To understand how marketing is changing, it's important to start with a bit of history. The image most of us have of marketing is based on an old communications model, one that was popular in, say, the 1970s....
 

Listen To What The Marketing Experts Say

 
But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. Some of those letters probably make you want to whip out that credit card from the moment you start reading. Others -- well your card never sees the light of day. But that's okay. Use it as a lesson for your business. You can learn how to create a good sales letter by studying both the good and the not so good....
 

Testimonials - FREE Quality Advertising FOR YOU!

 
Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or "peer reviews" or "customer comments" but they are all testimonials - a third party endorsement as to the merits of a product which helps another potential customer decide whether they wish to engage with this product or service. Customer testimonials are a wonderful thing for the merchant/marketer, because customers often pick up on benefits the marketer hadn't thought of, and their use of personal words and phrasings can bring the product/service to life in a whole new way....
 

9 Highly Effective Marketing Tips

 
Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast. Tip 1:Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up. Tip 2:Try to limit your customer's decision making to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them by including "which one" decisions. The more options you offer, the more likely some customers will procrastinate and never make the decision ....
 

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

 
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives: 1. Contact 5 past customers or referral sources to thank them for their business and ask them to evaluate the quality of your service....
 

How To Let Your Customers Search For YOU! - Part 2

 
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. In part 1 I have told you about posting at forums and writing articles. Now I want to tell you about another technique that can boost the effect of the other two. The technique may seen quite obvious, but I know that only a few people think about it....
 

Selling To Your Affiliates

 
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try and sell to both. I believe most marketers try and sell only outside their own affiliate base. If you do this then you are missing out on your greatest customer....
 

Ten Tips for Creating a Winning Proposal - Part 1

 
If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what, where, why, how and when. But many small or home-based business owners have neither the time, knowledge or resources necessary to create proposals that properly relay the pertinent information about the company and its ability to provide the requested services....
 

So What Do You Do?

 
Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information. Here is where "bullets" about your business come in handy. Bullets are short statements about your firm that highlight a specific product, service or attribute about what you do....
 

Fax Marketing : Reaching a New Niche of Customers

 
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it - there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren't checking their email, your email advertisements aren't being seen....
 

Importance of Endorsements And How To Use Them

 
Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space for them to write in their own words what they liked best about your company, product or service. Don't forget to pay for the postage so they can easily return it to you. This is something we do for both sellers and tenant/buyers....
 

30-Minute Marketing

 
Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Then, write down each one on your calendar on a specific day you so you WILL accomplish this task. Type up a list of your top five favorite seasonal tips related to your businessand send it to your local paper....
 
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