Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?
It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase.
For example, let's say you're selling a computer with a 15" monitor for $600.
You can tell your customers that they can upgrade to a 17" monitor for only $100 more.
The trick is to pre-sell your customers on any additional features and upgrades for your products and services available and get more money out of the first sale.
Below are ten upselling web site marketing strategies that you can use to increase your profits.
1. Deluxe Upsell-You could sell a basic product andtell people for a little more money they can receive thedeluxe edition.
2. Money Upsell-You could offer people the rightsto sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights.
3. Discount Upsell-If you're selling a product peoplemay order again in the future like shave gel, you couldoffer them a second can of shave gel at a discount.
4. Time Upsell-If you're selling a product or servicepeople subscribe to, like a magazine, you could tellthem if they subscribe for two years instead of one, they can receive it half off the cover price.
5. Quantity Upsell-This is similar to the discount upsell. The only difference is you increase the discount byhow many products they order. If they order 3 it's a10% discount, if they order 5 it's a 15% discount.
6. Package Upsell-When you're selling a product youcould offer similar products in a package deal. Tellthe people the other products are cheaper with thepackage deal versus purchasing them separately.
7. Affiliate Upsell-When you're selling a product youcould offer someone else's product as an upsell. Youwould have to make a commission on the product inorder to profit.
8. Free Upsell-You could offer a free sample or trialof your product (your first sale would be free) andthen tell people if they order the full version right nowthey will get a discount.
9. Extra Upsell-There are many things you couldcharge extra for at the time of sale. It could be giftwrapping, imprinting, custom designs, etc.
10. Extended Upsell-If your product comes with awarranty, you could ask people if they would like toextend the warranty one more year for only $30.
In conclusion, you can use one or all these strategiesto increase your profits at the point of sale. Don't beafraid to use your imagination to come up with otherupsell strategies.
May these web site marketing secrets help you to make a lot of money.
I-key Benney, CEO
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