19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering. Higher paying clients are easier to work with, appreciate your work more, pay quicker and are more profitable. Whenever I am asked by a independent profession how to get a client to pay more money, the first answer tends to be "you can't....
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.
Grab their attention on Side A
Side A is the side with the picture on it. One beauty of a direct mail postcard is that your prospective customer does not have to open it. There in the morning mail is your sales message, seen by all....
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret that can ignite your sales.
1. Consulting-Give your customers advice on topicsrelated to your product or service. You can consultvia e-mail, message board or chat room.
2. e-Book-Compile related product information orinstructions into an ebook. You could publish it intext, pdf, html or exe format.
3. Customer's Only Discussion Board-Make a placeonline for your customers to communicate aboutyour business or similar information.
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:
Trouble defining their "BIG PICTURE"
Little to no understanding of "evolution focus"
Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"
Not enough information about options, alternatives and solutions to common strategies
Not enough knowledge or support to ask the right questions when researching opportunities
Challenges in differentiating between "good advice" and "bad advice"
Difficulty bouncing back from ill advised decisions
Exhausting unnecessary dollar amounts for otherwise less expensive projects
Not enough resources to avoid future mistakes
Unrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another....
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story happens everywhere and everyday in America . If you grasp the simple lesson from it, you can make more money each month without working harder or spending more.
I just bought a printer. My trusted ink jet printer finally gave up and sputtered to an untimely demise. Poor thing.
You see, I needed a printer fast, so I went to a local, well-known large electronics store here in San Jose. It was afternoon time, so not too busy. I clearly remember walking by 3 or 4 groups of well dressed salesman standing together chatting....
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities. 1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you....
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.
Now imagine that you didn't have the time to plan your home but went ahead and hired a builder to get started. How would he know what to build? Without a plan, the result would be unlikely to meet your needs and you'd have wasted a lot of time and money....
Design, Design, Design
You need only one card, but make it noticeable. Make sure it says the right thing.
I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at the beginning of the process but, over time, the cost will be negligible compared to the amount of business you can generate by simply using a business card. Your main card should have a simple and clear design that makes it easy for the recipients to contact you....
Whats Your Selling Sentence?
What's your Selling Sentence? If you have abusiness, you need a selling sentence.
Sometimes called the Defining Sentence or theSecondary Statement, the Selling Sentence is thegroup of words that clarify and refine the thenature of your business when seen or heard withthe name or logo of your business. You tell 'emwhat you do for them' with your Selling Sentence.
The Selling Sentence clearly differentiates yourbusiness in the eyes of your current and potentialcustomers or clients. "When it absolutely, positively, has to be there overnight" reinforcesthe FedEx brand....
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rougheconomic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."
This is where an Honest Joint Venture will help increase, not only business sales, but strong business relationships. When things go together, they're said to be complimentary. An example of two items that might go together are flowersand baskets....
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true....
How to Pick a Winning Business Name
What's in a name?
Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray it as the best business on earth for various reasons and the quality of your business name can have a great positive or negative impact on your marketing campaign....
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